Old Navy
For Old Navy’s Once More ’94 campaign, I put together a 12-person cast intentionally spanning ages, races, and ethnicities to mirror the cultural mix of a New York City subway car—then and now. The anthemic fashion film, running on The Cut, used the subway as a visual and symbolic throughline, capturing the shared yet ever-evolving experience of style, self-expression, and identity from 1994 to today.
By placing a truly multi-generational, multicultural cast side by side, Once More ’94 celebrated fashion as a unifying force across time and backgrounds. The campaign authentically reflected how trends are passed, remixed, and redefined—speaking simultaneously to ’90s icons and today’s tastemakers. This talent-driven approach positioned Old Navy as culturally fluent and inclusive.
Neiman Marcus
Garnier
Calvin Klein
LG Watches
Amazon Ads
San Pellegrino
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Founder Cyndi Ramirez‑Fulton was a natural fit for this New York Magazine dining campaign because she isn’t just a successful entrepreneur and tastemaker in wellness and hospitality — she embodies the intersection of culture, lifestyle, and curated city experiences that NY Mag readers care about. Her brand, Chillhouse, launched in New York as a community‑driven, hospitality‑forward space that brings people together over food, drinks, and conversation, and she’s built a reputation for spotting and sharing the city’s best spots through her own experiences and social influence. Ramirez‑Fulton’s deep roots in New York’s hospitality world, her design‑savvy editorial voice, and her instinct for where to eat, drink, and explore give her recommendations authenticity and credibility, making her perspective compelling and on‑brand for a city‑focused dining story.
Lexus
Samsung
H&M
Ancestry
Microsoft
Moet & Chandon
For the Valentine’s Day #LoveUnconditional campaign, Moët & Chandon formed a strategic partnership with Coco and Breezy, a renowned twin DJ duo widely recognized for their authentic and thoughtful conversations around #SisterlyLove on Instagram. With a strong, purpose-driven following rooted in love, female empowerment, and sisterhood, Coco and Breezy were a natural fit for the campaign’s core message.
The concept of unconditional love sits at the heart of the Coco and Breezy brand, making their involvement both credible and resonant. Their participation extended beyond endorsement; the sisters took part in a full-day photoshoot and shared personal reflections on love that seamlessly aligned with Moët’s Valentine’s Day product offerings.
By collaborating with talent whose values genuinely mirrored the campaign narrative, Moët was able to authentically connect with Coco and Breezy’s highly engaged community. This strategic talent selection fostered trust, encouraged meaningful dialogue around love, and reinforced the brand’s emotional relevance during a key cultural moment.
Banana Republic
Nike
San Pellegrino
Mastercard
Cutwater
Audi
To support the launch of the Audi Q5, the brand set out to reimagine how luxury, design, and advanced technology could be introduced to a modern audience. Rather than relying solely on traditional luxury media placements, Audi embraced a more immersive influencer-led strategy, selecting talent whose creative lens aligned seamlessly with the vehicle’s design-forward ethos.
Lainey Hedaya, known for her refined aesthetic and meticulous attention to interiors and detail, was a natural partner for the campaign. Over the course of a three-day test drive through Manhattan, Lainey invited her design-conscious audience into an experiential journey with the Q5, presenting the vehicle not just as transportation, but as a thoughtfully crafted environment.
Through her signature storytelling style, Lainey highlighted the Q5’s most compelling features—from the immersive 3D surround sound system and Google-powered navigation to the precision of the LED lighting—framing each element through a design and lifestyle lens that resonated with her followers. This strategic talent selection allowed Audi to showcase the Q5’s innovation in a way that felt organic, aspirational, and highly credible, generating excitement and curiosity among an audience already attuned to quality, craftsmanship, and modern luxury.
Square
Founders can learn from Tiffany Aliche that financial empowerment isn’t just about numbers — it’s about building sustainable systems, confidence, and community around your business. As The Budgetnista, Tiffany has shown how clarity around money, intentional growth strategies, and disciplined planning can transform not only personal finances but entire businesses. That’s why she made such a strong partner for Square in The Cut: she speaks directly to entrepreneurs who are scaling in real time, offering practical, experience-backed advice that aligns seamlessly with Square’s mission to equip business owners with the tools and knowledge they need to grow with confidence.
Kilian Paris
Home Depot
SC Johnson
Garnier
Impossible Foods
Alfa Romeo
A founder like Jackie Aina makes perfect sense for this New York Magazine campaign because she brings the authenticity, vision, and entrepreneurial insight that only someone who has built a brand from the ground up can provide. As a pioneering content creator and entrepreneur, Jackie has cultivated a multi‑million‑strong, highly engaged audience by championing inclusivity and authenticity in beauty, while expanding her influence into lifestyle, self‑care, and culture. Her perspective reflects not just trends, but the strategic thinking and real-world experience of a founder who understands how to connect with an audience, making her recommendations and insights credible, relatable, and culturally resonant for readers.