Old Navy
For Old Navy’s Once More ’94 campaign, I put together a 12-person cast with 3 emerging creators and a diverse mix of actors, intentionally spanning ages, races, and ethnicities to mirror the cultural mix of a New York City subway car. The anthemic fashion film, running on The Cut, used the subway as a visual and symbolic throughline, capturing the shared yet ever-evolving experience of style, self-expression, and identity from 1994 to today.
By placing a truly multi-generational, multicultural cast side by side, Once More ’94 celebrated fashion as a unifying force across time and backgrounds. The campaign authentically reflected how trends are passed, remixed, and redefined—speaking simultaneously to ’90s icons and today’s tastemakers. This talent-driven approach helped position Old Navy as culturally fluent and inclusive for their ’94 collection launch.
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Natalia Seth x Coca Cola
Norman Towns x Amazon Ads
Ewurakua Dawson-Amoah x Starbucks
San Pellegrino
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Founder Cyndi Ramirez-Fulton was a perfect match for this New York Magazine dining campaign in partnership with San Pellegrino because she knows the city from every angle. She's an entrepreneur navigating New York's business and hospitality world, and a mom who still loves to go out, and knows where to be.
Her brand, Chillhouse, launched in New York around food, drinks, and conversation, giving her firsthand insight into how the city's hospitality scene actually works. She's also the friend whose recommendations you'd take — where to eat, what to wear, what's worth the trip — balanced against the reality of running a business and a family in the city. This mix of business savvy and a genuinely lived-in relationship with New York is what made her perspective feel authentic for a city-focused dining story.
Moet & Chandon
For the Valentine's Day #LoveUnconditional campaign, Moët & Chandon partnered with Coco and Breezy — twin DJs known for having candid conversations with their fans on love, sisterhood, and female empowerment.
Tapping DJs as talent also meant tapping who they are beyond music — their voice as sisters and advocates gave the partnership real credibility.
Beyond a full-day photoshoot, the sisters shared personal reflections on love that tied naturally into Moët's Valentine's Day offerings. And because their values genuinely matched the campaign, Moët connected authentically with their engaged community, building trust during a key cultural moment.
Fariyal Abdullahi x Mastercard
Woldy Reyes x Vitamix
Will Coleman x Impossible Foods
Square
Tiffany Aliche — known as The Budgetnista — has built a career showing entrepreneurs that financial empowerment isn't just about numbers, but about sustainable systems, confidence, and community. We tapped her right before her Netflix show aired, catching her at a moment when her audience of scaling entrepreneurs was paying especially close attention.
That timing, combined with her track record of practical, experience-backed advice, made her the ideal host for a series on starting and succeeding in business on The Cut, in partnership with Square. Tiffany spoke directly to business owners navigating real growth, with a message that aligned closely with Square's mission: giving entrepreneurs the tools and knowledge to scale with confidence.
The Yusufs x Jo Malone London
Anastacia Kasmer x Ancestry
Vasthie x LG Watches
Audi
For the Audi Q5 launch, timed around New York Fashion Week, Audi wanted a partner fluent in style, not just cars --someone who could carry the brand's design-forward ethos beyond traditional media.
Lainey Hedaya was the natural fit. With an eye for interiors and detail, she created content that brought her design-conscious audience into the Q5 as an experience, built around a three-day Manhattan test drive — less car review, more a thoughtfully considered space worth sharing.
That same lens shaped how she covered every feature: the 3D surround sound, Google-powered navigation, the precision lighting, each framed as a design choice for an audience that notices them. The result felt less like an ad, more like a recommendation from someone whose taste they already trusted.
Jhánneu Roberts x Garnier
Jordan Studdard x The Home Depot
Zahra Biabani x Samsung
Nordstrom
For Nordstrom's Anniversary Sale, I casted two besties, Taylor and Tiana —both Gen Z creatives whose distinct personal style made them the right voices for a campaign built around real, personality-driven fashion content. The concept was simple: two friends in a fitting room, building out their vacation looks in real time.
Set against a stylized fitting room environment, we used curtain reveals and outfit transitions to move through the video — poolside brunch, hard-to-get dinner reservation, everything in between. They tried things on, swapped opinions, reacted honestly, and made the process feel like something you'd actually want to watch. The result positioned Nordstrom as the natural starting point for vacation dressing — not through a polished lookbook, but through the kind of spontaneous, friend-to-friend energy that Gen Z audiences actually trust.
Curating the voices, faces, and cultural partners who define a brand's human point of view.
Curating the voices, faces, and cultural partners who define a brand's human point of view.
Alfa Romeo
A founder like Jackie Aina makes perfect sense for this New York Magazine campaign because she brings the authenticity, vision, and entrepreneurial insight that only someone who has built a brand from the ground up can provide. As a pioneering content creator and entrepreneur, Jackie has cultivated a multi‑million‑strong, highly engaged audience by championing inclusivity and authenticity in beauty, while expanding her influence into lifestyle, self‑care, and culture. Her perspective reflects not just trends, but the strategic thinking and real-world experience of a founder who understands how to connect with an audience, making her recommendations and insights credible, relatable, and culturally resonant for readers.