My work in casting and talent partnerships focuses on uplifting voices from diverse cultures and communities, intentionally bringing their faces, stories, and perspectives to the forefront of advertising campaigns.
I’ve been extremely grateful to cast for a range of formats, including short-form, long-form, documentaries, and experiential activations. I work closely with creative directors, editors, and production teams to create visuals that celebrate culture, identity and representation.
In my past roles at R/GA, United Entertainment Group, 72&Sunny, and NEXT Management, I had the chance to create meaningful talent partnerships — work that helped spark meaningful cultural conversations. I have worked across storytelling initiatives for brands like American Express, Coach, Estée Lauder, JetBlue, Levi's, Marriott, Nike, Old Navy, Samsung, Square, Tiffany & Co., and more.
In my current role at Vox Media, I oversee talent bookings for branded content campaigns—booking a wide range of voices including celebrities, influencers, athletes, founders, experts, and everyday people. At the heart of it all is a deep belief in the power of connection. I see my role as a bridge: connecting talent with brands that genuinely value their stories, and ensuring that the faces we put forward reflect the world as it truly looks.
One of the throughlines in my work has been the responsibility of casting with intention. Whether booking luxury talent with Latinx or Indian heritage for a NYFW event with The Cut and Kilian Fragrance, curating a diverse mix of creators across food, fashion, and comedy for Eater Off Menu, or bringing on Spike Lee for Sensory Overload, a documentary exploring neurodivergence and his personal experience with dyslexia, I am always thinking about who’s being invited into the frame, and why. I am passionate about amplifying perspectives from diverse cultures and communities, and I approach each project with cultural nuance, creative care, and a commitment to aligning talent with brand goals in a way that fosters authentic, inclusive storytelling.