Casting that uplifts talent from diverse cultures and communities, intentionally bringing their voices to the forefront of advertising campaigns.
Ever since I was young, I've been captivated by billboards—a fascination that continues to this day. I began my career as an assistant fashion stylist in Los Angeles, working with A-list celebrities, where I developed an eye for pop culture, film, music, and the trends shaping these industries.
In 2012, I had the amazing opportunity to join Rain, a management and production company representing writers, directors, and artists across film and TV. This role had a profound impact on me, solidifying my passion for connecting talent with opportunities in entertainment.
From 2014 to 2018, I honed my skills working with a wide array of talent including musicians, actors, photographers, and DJs. Leading brand partnerships at Digital Brand Architects and curating an eclectic talent roster at NEXT Management, I orchestrated talent-led projects with brands like American Express, Coach, Estée Lauder, Grey Goose, H&M, LG, Nike, and Tiffany & Co.
While managing talent, I gained a deep understanding of the challenges faced by Black and Brown talent, including lack of visibility among decision-makers at brands and disparities in pay. This awareness led me to pivot into casting at 72 & Sunny and R/GA. Leading casting initiatives and strategy for clients like Verizon, General Mills and Samsung became my primary focus. I actively promoted Black and Brown talent to brands, ensuring that budgets were allocated not only to support and empower these talents but also to nurture their growth and foster meaningful brand partnerships.
During the pandemic, I took on a position at Partners In Health, a health equity and social justice organization. At PIH, I spearheaded the organization’s first celebrity programming with talents such as Padma Lakshmi, Rosario Dawson, and Winston Duke. My time at PIH holds a special place in my heart, as it underscores how celebrities can use their voices to make the world a more equitable place.
In my current position as the Director of Talent Partnerships at Vox Media, I continue to intentionally uplift diverse talent, bringing their voices to the forefront of campaigns.