Casting that uplifts talent from diverse cultures and communities, intentionally bringing their voices to the forefront of advertising campaigns.

​Growing up as a first-generation daughter of Trinidadian parents shaped my identity and worldview in many ways. The women in my family were my first style icons. They taught me that style is more than clothing—it’s a reflection of life. Through fashion, music and storytelling, they brought the depth of island culture to life for me.​​ Their influence inspired my creative desire to explore creative careers. My very first job was as an assistant stylist in Los Angeles working with high-profile celebrities. This was also my introduction to the world of pop culture.
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In 2012, I had the amazing opportunity to join Rain, a management and production company representing writers, directors, and artists in film and TV. This role had a profound impact on me, and solidified my passion for connecting talent with entertainment opportunities.
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From 2014 to 2018, I worked with a wide array of talent including musicians, actors, photographers, and DJs. Leading brand partnerships at Digital Brand Architects and curating an eclectic talent roster at NEXT Management, I orchestrated talent-led projects with brands across North America, Europe and Asia.​
As I managed talent, I became deeply aware of the barriers Black and Brown talent face, particularly the lack of visibility among decision-makers at top brands. This realization fueled my decision to transition into casting, where I could actively contribute to changing this dynamic. It was—and will always be—crucial to me to introduce brands to talent from diverse backgrounds, ensuring their stories are told, accessible and reach a wide range of audiences.
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Fun fact: My expertise extends beyond casting and includes developing social and digital strategies for brands. I played a key role in the social strategy for Oprah’s Book Club during the launches of Caste by Isabelle Wilkerson and Deacon King Kong by James McBride. I helped create a social experience that went beyond the books, encouraging readers to reflect, share insights, and connect with one another, enhancing the overall book club experience and fostering a sense of community.
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During the pandemic, I went to work for Partners In Health, a health equity and social justice organization. At PIH, I spearheaded the organization’s first celebrity programming with talents such as Padma Lakshmi, Rosario Dawson, and Winston Duke. My time at PIH holds a special place in my heart, as it underscores how celebrities can use their voices to make the world a more equitable place.
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In my current position at Vox Media, my day to day includes identifying and booking quality talent—including celebrities, influencers, experts, and creators—for campaigns across The Cut, EATER, Vulture, The Verge, Vox, NowThis, and more. I collaborate closely with creative, production, and client service teams to align talent with campaign narratives and goals. I also help develop creative briefs, and negotiate complex agreements. I continue to be passionate about discovering talent and ensuring the media landscape reflects diverse perspectives.