I am a talent relations expert with six years of experience booking celebrities & influencers for globally recognized brands, entertainment initiatives, social media campaigns, & events. As an agent, I represented high-profile & emerging talent, including musicians, DJs, fashion bloggers, entrepreneurs, & photographers. I have a deep-rooted passion for deal-making & secured over five hundred different talent endorsements with brands like Samsung, American Express, Estee Lauder, Nike, Audi, Sephora, Bacardi, & platforms like BeautyCon & Create & Cultivate. On the agency side, I have overseen the development of end-to-end influencer marketing & experiential programming in the beauty, fashion, tech, food, & beverage industries. With a steady pulse on pop-culture, I believe I instinctually see the world of talent through a 360-degree lens & how it directly relates to entertainment & social media. My interest in what’s trending, current events, & creative communities inform my perspective on talent identification. I also can’t help but be curious about Instagram, style, & art.
BRAND PARTNERSHIPS | INFLUENCER MARKETING | EVENTS
Jenny Lopez for
Goal: Awareness & In-Store Foot Traffic At Local Retailers
Who knew Jenny would look so good in bold makeup looks by Sephora? In collaboration with Sephora new partnership with JC Penney, Jenny was invited to test new technologies that measure your skin humidity and determine the perfect bold color palette. It was an experience that focused on skincare industry trends, as well as the new beauty products and services offered inside JC Penney's across the country. Not only did Jenny document her beauty experience and lend her personal advice to skincare, but she also drove foot traffic in-store.
COMMERCIALS & BRANDED VIDEO CONTENT