I have 15 years of experience architecting talent and influencer partnerships across every level of notoriety and reach. I've worked with celebrities, athletes, musicians, DJs, experts, and tastemakers, all within the influencer economy, from multiple angles. What I love most is casting the voices, faces, and cultural partners who define a brand's human point of view. I believe the right talent and influencers do not just represent a brand; they strengthen its emotional connection with audiences in ways the brand cannot achieve on its own.

 

I started my career on the talent management side at Rain Management, Digital Brand Architects, and NEXT, gained experience on the agency side at R/GA and United Entertainment Group, and later spearheaded and led Partners In Health's first-ever talent and influencer program from the ground up.

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In my current role at Vox Media, I lead talent and influencer partnerships across short and long-form branded content, documentaries, and experiential activations, from the first idea through final execution. The way I think about the influencer economy is both cultural and strategic. It comes down to who's in the frame, what they actually bring to the table, and whether their presence will mean something to an audience. I'm drawn to people with real cultural fluency, a distinct point of view, and creativity strong enough to make people pay attention. Recent clients include Alfa Romeo, Burberry, Calvin Klein, DoorDash, HSBC, JetBlue, Mastercard, Old Navy, Smartwater, and Verizon. Recent talent and influencer bookings include Amber Singletary, April Lockhart, Carl Radke, Darren Graham, Hannah Berner, Jackie Aina, Marcus Samuelson, Owen Han, and Spike Lee.

 

On a personal level, this industry has shaped how I see culture, connection, and influence, not just how I do my job. It's changed how I move through the world, always paying attention to what resonates and why.