Casting that uplifts talent from diverse cultures & communities, intentionally bringing their voices to the forefront of advertising campaigns.
My journey from talent management to talent partnerships has always been guided by one thing: a commitment to discovering and advocating for diverse talent.
In my current role at Vox Media, I oversee talent bookings for branded content campaigns, working with celebrities, influencers, athletes, founders, experts and real people. I’ve been extremely grateful to cast for a range of formats, including short-form, long-form, documentaries, and experiential activations. I work closely with creative directors, editors, and production teams to create visuals that celebrate culture, identity and representation.
In my past roles at R/GA, United Entertainment Group, 72&Sunny, and NEXT Management, I had the chance to create meaningful talent partnerships — work that helped spark meaningful cultural conversations. I have worked across storytelling initiatives for brands like American Express, Coach, Estée Lauder, JetBlue, Levi's, Marriott, Nike, Old Navy, Samsung, Square, Tiffany & Co., and more.
At the heart of everything I do is a deep belief in the power of connection. I see my role as a bridge—connecting talent with brands that genuinely value their voices and stories. To me, the most impactful campaigns are those that mirror the world around us. That’s why I’m passionate about uplifting talent from diverse cultures and communities, and why I work with intention to amplify their perspectives. It’s through these authentic collaborations that we create more inclusive, meaningful storytelling in advertising.