I have 15 years of experience casting talent and architecting talent partnerships across every level of notoriety and reach for a variety of global brands. Celebrities, athletes, DJs, influencers, on-camera personalities, and experts, I've worked with all of them, and the lesson has always been the same: the right talent doesn't just represent a brand, they strengthen its emotional connection with audiences in ways the brand cannot achieve on its own. The talent in the frame is never a neutral decision, and casting the voices, faces, and cultural partners who define a brand's human point of view is work I find meaningful and genuinely enjoy.

 

I started my career on the talent management side at Rain Management, Digital Brand Architects, and NEXT, where I signed talent and managed a roster of 35+ talent, overseeing career strategy, development, and positioning during key cultural moments like Art Basel, Coachella, Fashion Week, and the Super Bowl. From there, I gained experience on the agency side at R/GA and United Entertainment Group, working with brands like Verizon, Samsung, Unilever, and Oprah’s Book Club. I later spearheaded and led Partners In Health's first-ever talent program from the ground up, building unique talent programming for Rosario Dawson, Winston Duke, Jared Leto, and other talent across entertainment, film, and television who care about global health equity. In my current role at Vox Media, I lead talent casting and partnerships across short and long-form branded content, documentaries, and experiential activations for The Cut, Eater, New York Magazine, Popsugar, Vulture, The Verge, and more, primarily working with both emerging and high-profile talent. Recent talent I've secured includes Amber Singletary, Carl Radke, Emira D'Spain, Hannah Berner, Jackie Aina, Jordan Rand, Nilou Motamed, Owen Han, Richard Blais, Spike Lee, and Trey Kennedy. Recent clients include Alfa Romeo, Burberry, Calvin Klein, Capital One, DoorDash, Estée Lauder, Kilian, Marriott, Maybelline, Nike, Square, Smartwater, and Vitamix.

 

The way I think about talent casting and partnerships is both instinctive and strategic. Beyond a talent's presence and point of view, I pay close attention to whether someone's community is truly engaged and active because that distinction is what separates real cultural relevance from surface-level reach. That same instinct has pushed me to build the frameworks, criteria, and operating models that turn good instincts into scalable, repeatable systems, for example, setting the evaluation criteria a whole team casts against or unifying campaign management across global teams so every region works from the same standard. On a personal level, this industry has shaped how I see culture, connection, and influence, not just how I do my job. It's changed how I move through the world, always paying attention to who resonates and why.