Casting that uplifts talent from diverse cultures and communities, intentionally bringing their voices to the forefront of advertising campaigns.
Throughout her decade-long career, beginning in talent management and evolving into casting for globally recognized brands, Kelly Ramsawak has consistently used her position to actively seek out, pitch and advocate for diverse talent.
Kelly has held roles at companies like R/GA, United Entertainment Group, 72 & Sunny, and Next Models where she has successfully booked talent on large-scale projects for brands such as American Express, Coach, Estée Lauder, Grey Goose, H&M, LG, Nike, Samsung, Tiffany & Co. and more. She is an expert at sourcing and engaging all levels of talent, from A-list actors, sought-after DJs, and photographers to subject matter experts, content creators, and real people.
In addition to casting, Kelly played a pivotal role in the social strategy for Oprah's Book Club during the launch of "Caste" by Isabelle Wilkerson and "Deacon King Kong" by James McBride. She also led strategy for Partners In Health, a global health and social justice nonprofit organization, where she spearheaded entertainment partnerships and developed the organization's first celebrity ambassador program.
She believes her calling is to serve as a bridge between talent and opportunities in the advertising and entertainment industries.
Central to her mission is the importance of allocating budgets, resources, and opportunities to diverse talent, thereby shaping a media landscape that authentically mirrors the diverse world we live in.