Casting that uplifts talent from diverse cultures and communities, intentionally bringing their voices to the forefront of advertising campaigns.
Throughout my decade-long career, beginning in talent management and evolving into casting for globally recognized brands, I have consistently used my position to intentionally seek out, pitch, and advocate for diverse talent.
I’ve held roles at companies like R/GA, United Entertainment Group, 72 & Sunny, and Next Models, where I’ve successfully booked talent on large-scale projects for brands such as American Express, Coach, Estée Lauder, Grey Goose, H&M, LG, Nike, Samsung, Tiffany & Co., and more. I specialize in sourcing and engaging talent at all levels, from A-list actors, sought-after DJs, and photographers to subject matter experts, content creators, and real people.
In addition to casting, I played a pivotal role in the social strategy for Oprah's Book Club during the launch of Caste by Isabelle Wilkerson and Deacon King Kong by James McBride. I also led strategy for Partners In Health, a global health and social justice nonprofit organization, where I spearheaded entertainment partnerships and developed the organization’s first celebrity ambassador program.
I believe my calling is to serve as a bridge between talent and opportunities in the advertising and entertainment industries. Central to my mission is the importance of allocating budgets, resources, and opportunities to diverse talent, helping shape a media landscape that authentically mirrors the diverse world we live in.