I have 15 years of experience architecting talent partnerships across every level of notoriety and reach for global brands spanning industries, audiences, and markets. Celebrities, athletes, DJs, experts, on-camera personalities, creators, and tastemakers: I’ve worked with all of them, and the lesson is always the same: the right talent doesn’t just represent a brand; they strengthen its emotional connection with audiences in ways the brand cannot achieve on its own.

 

Currently, as Director of Talent Partnerships at Vox Media, I source and cast talent for branded content, documentaries, and events across The Cut, Eater, New York Magazine, Popsugar, Vulture, The Verge, and more. One of the best parts of this job is the range. I’ve worked with brands across fashion, beauty, luxury, travel, airlines, food and beverage, auto, finance, and tech. Most recently, that’s included Alfa Romeo, Burberry, Calvin Klein, Capital One, DoorDash, Estée Lauder, JetBlue, Marriott, Maybelline, Smartwater, Square, and Vitamix.

​

Celebrity and household names I’ve secured include Hannah Berner, Jackie Aina, Richard Blais, Spike Lee, Trey Kennedy, and Carl Radke. I have an eye for emerging voices before they’re on everyone’s radar, and I bring brands in early. Among them: comedian Andrea Jin, host Amber Singletary, chefs Woldy Reyes and Will Coleman, DJs Vashtie and Coco & Breezy, photographer Sophia Wilson, and many more with hyper-engaged communities.

 

Great casting only works with a strong operation behind it. As a leader, I focus on building and refining the systems around talent and creator partnerships: a vetting framework we can rely on, and a process that moves smoothly from pitch to contract to filming. I work hand in hand with sales, creative, production, and clients on every engagement. I’m involved in the full process, from brainstorming names and pitching to managing talent budgets, developing contracts and deliverables, and defining usage, ownership, and clearances, so every partnership is creatively strong, culturally relevant, and built to perform.

 

Before Vox, I built Partners In Health’s first-ever talent program from the ground up, curating programming for Winston Duke, Rosario Dawson, and Jared Leto around global health equity. I also rallied talent, creators, and nonprofit partners behind the Netflix launch of Bending the Arc, a documentary about the fight for global health. At United Entertainment Group and R/GA, I spearheaded talent and creator partnerships for Verizon, Samsung, Unilever, and Oprah’s Book Club.

 

I began my career at Rain Management, Digital Brand Architects, and NEXT, where I signed and managed a roster of 35 talent, guiding brand partnerships and career strategy through moments like Art Basel, Coachella, Fashion Week, and the Super Bowl. That experience shapes how I build partnerships today: ones talent genuinely want to be part of, and are invested in, not just paid for.

 

The way I think about talent partnerships is both instinctive and strategic. Beyond a talent’s presence and point of view, I look closely at whether their community is truly engaged, because that is what separates real cultural relevance from surface-level reach. I’ve learned that talent should be part of every conversation from day one. They give a brand a human face and real trust that a viral moment cannot manufacture.

​

After 15 years, discovering new talent is still my favorite part of the job, and I’m grateful to everyone I’ve had the chance to know, work with, and build with. This industry has shaped how I see culture, connection, and influence, not just how I do my job. It’s changed how I move through the world, always paying attention to who resonates and why.