With 15 years in this industry (and a contact list that never stops growing), I've had the chance to work with talent across every level of notoriety, reach, and influence — actors, directors, celebrities, athletes, musicians, DJs, creators, experts, and honestly so many types of talent in between.

In my current role at Vox Media, I lead talent casting across short and long-form branded content, documentaries, and experiential activations, from the first idea to the final execution. The way I think about casting is both cultural and strategic. It comes down to who's in the frame, what they actually bring to the table, and whether their presence is going to mean something to an audience. I'm drawn to people with real cultural fluency, a point of view, and the kind of authenticity that makes people pay attention, because the right talent will always tell a brand's story better than the brand ever could. Recent clients include Alfa Romeo, Burberry, Calvin Klein, DoorDash, HSBC, JetBlue, Mastercard, Old Navy, Smartwater, and Verizon.

My career started on the talent side at Rain Management, Digital Brand Architects, and NEXT, and that gave me a real understanding of how talent thinks and what they actually care about. That perspective came with me when I moved into the agency world at R/GA, United Entertainment Group, and 72andSunny, where I worked on talent partnerships for brands like American Express, Coca-Cola, Dior, Nike, Sephora, and Uniqlo. The throughline across every partnership was the same: finding the alignment between talent value and brand strategy that made the partnership feel genuine on both sides.

Representation has always been at the center of this for me. Who we put on screen is never a neutral choice. It shapes how people see themselves, how they see each other, and what they think the world has room for them to be. I've spent my career making space for underrepresented talent — deliberately, consistently, and with the full belief that the work is always better for it.