“The term 'influencer' means different things right now. If you look at the digital landscape as it was years ago, influencers were contracted for blog posts to discuss verticals such as fashion or beauty. Today, we're seeing a shift away from blogs towards influencers with various talents -- who contribute more than just a blog post. Influencers who are musicians, DJs, and artists etc.. I recently booked an influencer for a beauty brand; by trade, she’s a photographer and she’s shooting other influencers for the campaign, which is really unique. Influencers these days need to have a skill; when you see an influencer doing something that they’re passionate about, it makes for a more compelling story.”

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