When Audi released the Q5, a small luxury SUV, the brand wanted to showcase the car's sophistication and progressive technology with an editorial approach. Rather than placing an advertisement in a traditional fashion magazine like Vogue, they tapped the ever-stylish fashion insider, Lainy Hedaya, to create content with the vehicle. Taking the car for a 3-day test around Manhattan, Lainy's highly engaged fashion fans learned about the Q5 and its 3D surround sound system, a navigation system powered by Google, and LED headlights. A fresh, exciting way to drive consideration for a car, Audi used Lainey's photos and videos in their ads & beyond.
Moet & Chandon
For the Valentine's Day #LoveUnconditional campaign, Moet partnered with Coco and Breezy, a twin DJ Duo who regularly give #SisterlyLove advice on Instagram. Coco and Breezy built their community on love, female empowerment, and sisterhood. To love unconditionally is core to the Coco and Breezy brand, which made them perfect talents for this campaign. The twins participated in a one-day shoot and shared their definition of love alongside Moet's Valentine's Day-themed product. Moet established brand-audience trust by leveraging the Coco and Breezy audience, who were "primed" for conversations on love.
Remember when you were growing up and your mom was always behind the camera snapping photos and videos? Well, it’s time we all put mom in front of the camera for once.
Fashion blogger Zanita reflects on her experience with HP at Vogue Forces Of Fashion in NYC! The event celebrated Vogue’s 125th anniversary by bringing together top names in the fashion industry to discuss everything from the role of technology to the power of disruption.
Kristen Noel Crawley hosted an intimate styling session for her fans to "try on" the new NBA Jersey collection launched with Nike at Nordstrom's in Chicago High-end fashion and streetwear are often considered different playing fields, but Kristen, through her styling, proved both categories have a lot in common. Kristen gave fans tips on pairing jerseys with jewelry and luxury apparel. Nordstrom and Nike shot significant footage of Kristen answering a Q&A, and the event gave Kristen (a Chicago-native) the chance to meet and greet her fans in person. Chicago media outlets were on-site to cover the event.